Buiness Marketing Plan Essay Example | Topics and Well Written Essays - 500 words

Buiness Marketing Plan - Essay Example Game fit will work on a plan to extend its supplier base and a backward integration after gaining a strong foothold in the market. Fewer supplier choices and heavy dependence on suppliers will drive the cost of the product. The product does not have a self-manufacturing plant, which is a serious threat, and this raises the hand of the supplier (Porter 2004) 3.2.1.2 The Bargaining Power of Buyers: The product has a large segment that includes Video gamers, people in search if fitness and health (obese children and adults) and regular gym goers. This huge target segment will prove to favor the product. The large buyer base will put the company on the upper hand. The initial monopoly and buyer base will prove profitable enabling a speedy break even. The bargaining power of buyers is determined by the cost of switching from one product to another in this case the additional cost a consumer will have to bear to buy this interface and the value he will see for this cost. (Porter 2004) 3.2.1.3 The Threat of Substitutes: A factor which needs attention Game fit is only an interface for two existing products. It will not take long for fitness machine manufacturers to substitute this by providing wholesome solution i.e. a fitness bike that is compatible with any video game that could do away with the interface.